What Is Sunrider International? Can You Make Amazing Money?

I don’t want to see you get scammed. Wondering What is Sunrider International about? Are they a pyramid scheme, a scam or a real business opportunity? Can You Make Amazing Money with them?

In this review, I’ll tell you what they do, who they are, their products and if their business opportunity really works or not. I’ll also tell you how it works, its pros and cons and more. 

Everything you need to know is here so you can make an informed decision to join them or not.

Before we begin, let me first commend you for doing your research here. It’s the only way to find legitimate ways to make money online.

Just so you know, I am not affiliated with Sunrider International so rest assured that I’m not here to sell you their products.

I’ve done MLM promoting candles, health and wellness, and anti-ageing skincare products and so I am quite familiar with companies like Sunrider International. I confess this one is rather unique and interesting so keep reading…

According to Global Wellness Institute, reported on Apr. 25, 2017, ‘The Health & Wellness Industry Is Now Worth $4.2 Trillion”. This market keeps growing because of Gen Z and millennials who are into staying fit and healthy foods.

Sunrider International Review Summary

Sunrider International product pack
Sunrider International product pack

Product Name: Sunrider International

Founder: Dr. Tei-Fu  and Oi-Lin Chen

Product Type: MLM company in health, food, household and beauty products

Price: $59 for Starter Kit

Best For: Skilled salespeople who are comfortable with rejections and good team leaders

Summary: Sunrider International is a legit MLM company that develops, markets and distributes its health and wellness, skincare, beauty, and household products worldwide. Currently, they have no legal battles. They have no third-party developers and control their own production.

Because of the MLM business model, the majority of the profits go to Sunrider while the Independent Business Owners make some commissions and bonuses (better than most MLM companies) but it’s still a very small take and very few make it to the top rank.

My Rating: 6/10

Is Sunrider International Recommended? Yes!

What Is Sunrider International?

What is Sunrider International? Large MLM manufacturing plant
Large Sunrider manufacturing plant

Sunrider International is a privately owned MLM (Multi-Level-Marketing) company founded in 1982 by a husband and wife team, Dr. Tei-Fu and Oi-Lin Chen.

Dr. Tei-Fu is a well-known herbalist and has a pharmacy degree and his wife, Oi-Lin is a licensed medical doctor.

The company is different from most MLM companies in that they own and operate 6 manufacturing plants located worldwide. The main headquarter is in Torrance, California.

They develop, manufacture, and distribute their own products in the line of health, food, household and beauty. 

From what I can see, it’s not a fly-by-night company. Currently, they’re doing business in 42 countries and apparently have “tens of thousands of distributors” worldwide.

Here’s an interesting video… “ The Sunrider Product Difference (short video)”.

Inside Sunrider International – The Products

Sunrider International over 400 different products
Sunrider International has over 400 different products you can sell

Sunrider is not your typical MLM company because they are extremely diversified. 

In fact, they carry 400 different natural products which they sell in over 40 countries and regions. 

What I like about their website is how you can read the ingredients and description details for each product

The company’s products range from:

  • Anti-aging
  • Beauty
  • Bath and body
  • Weight loss and fitness
  • Health supplements
  • Nutrition 
  • Household products.

The products are put into the following 4 categories:

Food and Drinks

This category has a good variety.

  • Protein shakes
  • Concentrated herbal beverages
  • Dr. Chen’s Secret Sauce
  • Dietary supplements
  • Healthy snacks
  • Vegan gummies
  • Naturally purified stevia extract
  • Sports and energy drinks

Herbal Nutrition

  • For an active lifestyle and fitness
  • For improved mood, mental clarity and sleep
  • Superfoods and single herbs
  • Health and well-being
  • Wide variety of vitamins and minerals
  • Weight management

Beauty and Body

  • Daily skincare products
  • Healthy aging skincare
  • Men’s skincare
  • Special treatments
  • Sunscreens
  • Supplements
  • Makeup products
  • Body care products


  • Chlorine-free bleach
  • Household cleaner
  • Laundry detergent
  • Fruit and vegetable rinse

Best Sellers

Listed here are their most popular products. It’s a big list. The prices quoted as of this review date are in IBOs USD. 

  • Immunity & Respiratory Support Pack $105.14 (approx. 3 months supply)
  • Focus, Calm, Sleep Pack $106.15
  • Sunfit Protein Plus (Vegan Protein Shake – 17 servings) $60.31
  • Vitamin D3 (90 soft-gel capsules) $10.51
  • Kandesn Kids Gentle Hair & Body Wash (8 fl oz.) $15.45
  • Calli Concentrated Herbal Beverage – Rebalance with Cleansing Plant Extracts (10 bags) $10.91
  • Fortune Delight Concentrated Herbal Beverage – Detoxifying Anti-Aging Antioxidants (10 bags) $11.10
  • Top Focus 40 Vegan Capsules – Brain boost $31.60
  • Dr. Chen Youth Masque Paraben Free (2 fl oz.) $46.68
  • Herb Cal (90 tablets 1600mg each) – Bones and teeth $18.44
  • Oi-Lin Eye Cream (0.5 oz) $62.83
  • Oi-Lin Replenish Gel (0.5 oz) – Aging spots $46.61
  • Quinary Powder (10 packs) – Nourishes the body’s 5 systems $38.17
  • Smart Gummy Mango with Stevia $40.69
  • Sunbar (10) – Herbal food bar $23.59
  • Sunbreeze Balm & Oil $33.66
  • Sunny Dew (1fl oz.) – $20.00
  • SunSmile Fruit & Vegetable Rinse (16 fl oz.) – $42.75
  • SunSmile Herbal Toothpaste $10.61
  • VitaDophilus (10 packs) – Probiotic digestive and immune system $10.77
  • VitaShake Cocoa (10 packs) – $28.61
  • Sunrider Shaker Bottle with Stainless Steel Ball $7.00

In addition, they have a section for Product Packs, Featured Products, and Promotions.

As much as this company boasts about its health and wellness product diversification, there are other MLM herbal companies that are like them. For instance, there is Herbalife that pretty much makes the same claims when it comes to supplements, vitamins, minerals, shakes, etc.

Neither Herbalife nor Sunrider are FDA-approved meaning they don’t have to prove they’re adequately safe to use. They don’t even have to produce results.

Let’s really see what some of the users are saying about Sunrider’s products. Are they getting the results they’re looking for??

Do Sunrider Products Really Work?

To answer this question, I decided to see what Sunrider’s Independent Business Owners (IBO) and their customers are saying. By the way, IBO is the same as Sales Rep/Independent Consultants/Representatives.

I researched the following sites and found no testimonials.

  • BBB
  • TrustPilot
  • Consumer Affairs
  • YouTube

Amazon has excellent and interesting reviews. And yes, people are buying Sunrider products there too. The shakes appear to be all unavailable. I don’t know why. The products sold appear to be from the company’s IBOs who want to unload their inventory. On the whole, the majority of the users are very happy. 

Here is what some of them are saying:

Sunrider's Sunbreeze Oil to soothe tired muscles
Sunrider’s Sunbreeze Oil to soother your aching muscles

This is rated 4.7 out of 5 stars with 242 ratings.  It’s priced at $73 USD for 5ml essential oil. Rather pricey, don’t you think?

Sunrider's top Amazon review on Sunbreeze Oil
Sunrider positive review product better than iBuprofen
Review from Amazon on Sunrider's ESE to reduce stress
More Sunrider Ese reviews on Amazon are positive testimonials

Ok, so next I checked in their Facebook Page…

They have a good number of followers, 25,893. It’s very active. Here’s what some of the IBOs and customers are saying…

Facebook positive testimonial on Sunrider foods
Facebook positive testimonial on Sunrider product after surgery

I have read a lot of positive feedback. However, many of these are also from Sunrider reps. 

Do the products work? The best way is to order a product yourself and try it out. 

If you have anything to add to this, positive or negative as a user of Sunrider’s products, please let me know in the Comment box below.

Not all Sunrider products are sold on Amazon. The best way to buy them is from a SiteRider IBO and sign up as a Preferred Customer. By doing that you get discounted prices.  

Sunrider’s Herbal Science

I’m not going to go into details on this but thought it worth mentioning as to whether their products are high quality or not.

The owners are an authority in what they do. They are a family of medical doctors, knowledgeable herbalists, and organic chemists who ensure everything is followed from research to product production.

The advantage Sunrider has compared to other similar MLM companies is that not one of their production step is outsourced. This is how they can ensure the safety, purity, potency and integrity in every product.

Here’s their statement… 

Sunrider claims they exceed Good Manufacturing Practices set by FDA
Sunrider claims they exceed Good Manufacturing Practices

How to Get Started With Sunrider International

When it comes to getting started with your business opportunity, Sunrider International is like every other MLM company.

There are 3 ways to get started:

1.    Purchase Products at Retail Prices

You can purchase products from Sunrider’s website and pay the full retail price.

2.  Join as an Independent Business Owner 

If you want to be an Independent Business Owner (IBO), it will cost a mere $59 USD to buy your Sunrider Starter Kit. This is an excellent deal and I recommend doing this if you are interested.

If you don’t have a Sponsor, they’ll find you one.

Inside the kit, you’ll receive the following: 

image of Sunrider International Starter Kit
  • Welcome letter
  • Company profile – everything you need to know about the company
  • Fast Start Blueprint – plan to get you started faster
  • Switch Brands! Flyer
  • Join Brochure
  • Product catalogue
  • Folio
  • Pen
  • Some product samples

3.    Become a Preferred Customer

If you just want the products at discount prices you can join under a Sponsor as a Preferred Customer. You must pay a yearly enrolment fee of $19.95 USD.

If you commit to receiving your products every month through their Autoship plan, your shipping is FREE and you’ll get 5% off on every order.

Now, I’m not a fan of Autoship because it’s an easy way of getting over your head on inventory but if your order exceeds $100 USD a month, Sunrider will give you 10% off retail prices.

Your choice!!

How Does Sunrider’s Compensation Plan Work?

If you’re serious about taking advantage of Sunrider’s business opportunity and want to earn commissions and bonuses then this is where you need to be. To do this, you must become an IBO.

Their compensation plan is called Infinity Compensation Plan.

I warn you now… their plan is typical with all MLM compensation plans because they are COMPLICATED to understand!!

So, How Do You Really Make Money With Sunrider?

I’ll start this with a simple explanation. There are really 2 ways to do this but it gets challenging once you start developing your downline because of all the rules involved.

Let’s start with retail…

1. Retail Sales

a)    Retail Customers: You purchase the company’s products at wholesale/discounted prices and sell them to your retail customers at retail prices. You earn the difference.

b)   You sign up people (Preferred Customers) who are only interested in purchasing products at discounted prices. You earn a commission. There is a possibility that some will become IBO.

2.   Recruiting IBO To Your Downline

The company uses their MLM Unilevel business model and it looks like this…

Example of Unilevel Bonus structure

How this works is you recruit new distributors to your downline and earn commissions and bonuses for their sales.

Your marketing strategy will usually be through your social media, word-of-mouth and home parties.

The way you’ll earn real commissions and bonuses is by following Sunrider’s Unilevel plan. There are 8 ways to earn:

  • Retail Sales Bonus
  • Fast Start Bonus
  • Star Elite Advancement Bonus
  • Unilevel Bonus
  • Development Bonus
  • Turbo Infinity Bonus
  • Icon Bonus
  • Check Match

I’m not even going to try to explain all this in detail. I also don’t want to do my version of the interpretation of it in case I missed something. 

Instead, I found an excellent video by a Sunrider IBO in Canada entitled “Understanding the Sunrider Marketing Plan (Short)”.

You can play it back as many times as you like when you get stuck and there are some great diagrams to help you understand the plan.

I found the PDF file of Sunrider’s USA Compensation Plan if you’re interested.

As you can see, in order to make big money in commissions and bonuses, you must continually recruit new IBOs, train them and encourage them to recruit other people. This is how you build your downline team. When you and your team perform well you have an opportunity to rank to the next level.

Can You Really Make Good Money With Sunrider?

Here is Sunrider’s 2020 USA Income Disclosure.

image of Sunrider's 2020 US Average Annual Income Summary
Sunrider's Average Annual Income is based active on IBOs only
Sunrider’s Average Annual Income is based on active IBOs only

According to the 2020 Income Disclosure, the average annual income of an active IBO who achieved at least a minimum of 100 PV in a month is $5634.38. Out of all the MLM companies I have reviewed, this is the highest amount.  BUT it’s still very difficult to make Sunrider’s business opportunity a full-time income.

What’s interesting is that approximately 85.49% of the active IBOs fall in the first 4 ranks. That leaves 14.51% who made over $7k.

If you want to make an average annual income of at least $10k or close to it, you have to be at the Ace Prime level. 

10.49% of the active IBOs made almost $10k.

The results show that Sunrider’s IBOs are working hard and making commissions and bonuses.

If you’re keen on being successful, your first goal is to reach the Ace Prime level. This means you must achieve a minimum of 600 PV and 5000 DV in your qualifying month. In addition, you need to have 8 downlines measuring up to your performance. THIS IS NOT EASY!

By the way, only 1.97% of the active IBOs reached the Ace Prime level. 

You would have to achieve the Ace Royal rank if you want some kind of reasonable monthly income of which only 3.97% of active IBOs made that accomplishment.

Not only that, it gets a lot tougher to get to the top level because you have to make sure your downline is working just as hard as you. Your time is also going into training new IBO recruits too.

If you have a goal of making $100,000 a year, only 0.87% made it to the Hero Elite.

Anyway, just some thoughts for you… and YES, you can make money here as long as you keep recruiting new IBO because chances are many will give up. The nature of multi-level marketing…

If you feel this is not your thing then read the success stories from some affiliate marketers who are on the same training platform I am on…

Read Affiliate Marketing Success Stories
10 FREE Lessons – No Credit Card Asked

The Pros

✅ Well-Established Company

Sunrider has been around since 1982. They have no FTC (Federal Trade Commission) investigations or lawsuits going on. The owners have a medical/herbal background. 

✅ Production Control

Most impressive is, the company has no third-party involvement and so they are able to successfully maintain the integrity of the processing and quality testing.

There is no testing on animals.

✅ Lots of Diverse Products

They have 400+ different products you can sell.

✅ Very Little Product Complaints

There are a few complaints on Amazon about shipping costs but that’s it.

✅ Transparent Website

Unlike so many other MLM companies, Sunrider shows its Annual Income Summary and Compensation Plan. 

✅ Wide Target Base Worldwide

They have other locations worldwide.

What I Don’t Like – The Uglies

❌ Expensive Products

Sunrider products are expensive compared to local stores. You can walk into your local health and wellness stores and find very similar quality products for less cost.

❌ Recruit, Recruit

Like other MLM companies, Sunrider’s business opportunity is all about recruiting. For you to rank, you must always strive to find replacements for members who quit in addition to staying ahead. In order to meet your quotas for each ranking level, you must recruit.

❌ Low Success Rate

How good are you selling face-to-face and how good are you at accepting rejection?

According to FTC, 99% of the people who get into MLM will fail. They will lose money.

FTC report say over 99% MLMs will loose money

❌ High Competitive Market

Sunrider is not the only MLM company selling these products. In fact, health and wellness, and anti-ageing beauty products are saturated by other MLM companies. 

You also need to deal with local retail and specialty stores that carry similar products. 

Is Sunrider International a Scam?

Sunrider International is definitely not a scam. They are a serious manufacturing company with over 400 different products you can sell.

The big downside is, the MLM business model is specifically designed for MLM companies to maximize their profits.  

Yes, you can make more money here compared to other MLM companies but the truth remains the same… meaning you as their IBO will still have to work extremely hard, recruit people into your downline and train and push them. 

You must keep climbing up the ladder to higher ranks if you want to make a decent amount of commissions and bonuses.

Final Thoughts

There is no doubt you can make some extra money with an MLM business opportunity selling their products but IT NOT GOING TO GIVE YOU A FULL-TIME INCOME!

In fact, according to the Federal Trade Commission and other statistical information on MLMs, only 1% are able to make a full-time income and these are people who rank at the top.

That being said… I do recommend Sunrider International if you want to do this part-time. Their products are pricey but the fact that they don’t have a third party involved can be a good selling feature.

Can I offer you a better business model?

 A Better Way – How We Make Money Online

You probably already know by now that I’m not a fan of MLM. I don’t like the restrictions, rules, the expensive costs involved and recruiting. I also don’t like putting on home shows. 

I have been doing Affiliate Marketing since 2015 and it’s still my #1 recommended business model for anyone wanting to make money online. Read my Wealthy Affiliate’s affiliate training platform review now!

I’ll tell you why:

  • You’re not stuck promoting products from an MLM company
  • No recruiting required
  • No risk of carrying inventory
  • You can make good money online 24/7


CLICK HERE - Ultimate Guide To Affiliate Marketing For Beginners
Get 10 FREE Lessons and FREE Coaching!

Why not give affiliate marketing a try? You have nothing to lose and lots to gain!

Hey folks, thank you for reading my review of Sunrider International. I hope you found the information helpful. Do you have any questions or comments? Please put them below.

If you are a Sunrider International IBO, what are your experiences with the company?



Sunrider International Review






Overall Quality



  • Production Control
  • Very Little Product Complaints
  • Lots of Diverse Products


  • Expensive Products
  • Low Success Rate
  • High Competitive Market

Leave a Comment